Bagel Bites has launched a campaign in celebration of National Dog Week (September 20-26). To settle this argument, of course, they are taking it to Twitter, the internet's colosseum for bickering over just about anything. Opinions on this important issue are divided into two camps: Those that think dog pants should have four openings for all of a pooch's legs, and those who think dog pants should only have two openings for just a canine's back legs. We partnered with an agency leading the social side of the campaign and a company that designed “dog wear”. Our job is to figure out how to make it happen and then do it, no matter how complex the ask is.